Digital signage is viewed from a distance, often by people walking past. Follow the 3-second rule: a viewer should understand the core message in under 3 seconds!

5 Design Rules for Impactful Signage

• Large, Bold Typography: Use clean sans-serif typefaces (e.g., Arial, Inter, Roboto, Montserrat). Avoid thin, decorative script fonts that disappear at a distance.
• High Color Contrast: Dark text on light backgrounds or bright text on dark backgrounds ensures readability under bright overhead lighting.
• Short & Focused Messages: Keep headlines under 7 words. Use bullet points rather than dense paragraphs.
• Motion with Purpose: Subtle transitions and video clips attract the eye. Avoid chaotic, constantly flickering animations that distract or annoy.
• Clear Call to Action (CTA): Include simple directions like *Visit Customer Service on Level 1* or a large QR code.